Snubie+Ministry of Snus=sant!

When I started reviewing snus in 2009, I never imagined I’d be able to work with manufacturers to create snus products.  I remember days of sitting around with friends and talking about products we’d like to see made, or how we wished manufacturers would poll the snus community to see what type of new and exciting flavors they could release.  In October of 2019, that became a reality. 

After a discussion with Ministry of Snus, a snus manufacturer in Denmark, we began brainstorming a new snus collaboration, a different type of collaboration.  We wanted to create a snus that was truly by the people, and for the people.  Over the course of several weeks, I polled the snus community, asking them what they wanted in a snus.  Hundreds of flavors were submitted.  I went a step further and asked them what portion format they enjoyed most, what portion size, and what nicotine strength they preferred. 

All of those polls led to a product that I’m proud to announce today: Snubie x Ministry of Snus (Bourbon Vanilla) White Strong. Snusbolaget is one of the stores I selected to carry this special, limited edition, small batch product.

We wanted this snus to be truly unique, in all aspects.  As you can see from the can, we wanted it to have a sleek, simple look that also spoke to the small batch/craft nature of the product itself.  Plus, I've always been a sucker for white cans, so it makes sense. 

Our flavor description for this product says, “Meet Snubie X Ministry of Snus! The bourbon whisky and vanilla was chosen by voters at snubie.com and a limited batch is now available. The product is based on gentle tobacco, genuine Kentucky bourbon whisky with a smooth touch of vanilla. Developed by the best experts in the field and approved by Snubie!” 

Each can weighs in at 16 grams and has 20 portions, for 0.8g portions.  The nicotine content is at the strong level, 12mg/g (1.2%). 

Ministry of Snus is also very excited about this collaboration.  This is what they had to say about it:

"The bourbon and vanilla works really well and we have been able to make it just as we wanted. We have been working with a new kind of tobacco in order to balance the bourbon and vanilla flavours just right - and the use of bourbon straight from the bottle ads something unique to the product.

 The original thought behind Ministry of Snus was to welcome and engage both consumers and enthusiast. Every day we receive feedback from users of our products and we do our very best to implement this feedback when adjusting products and when making all new products.

 Snubie x Ministry of Snus is a collaboration based on votes from Snubie’s followers and it has been a great process to let the people’s voice be the foundation of the product. We would probably never have come up with this flavor combination ourselves - Never the less we are very pleased with the final product and we’ve had many great learnings that will affect other products in the future.

 For Ministry of Snus this collaboration is not only a new product, it has been a way of bringing one of our initial ideas to life - and we can’t wait to hear what people have to say about it."

SnusBolaget.se is one of the exclusive e-stores who are going to be selling this product.  I hope you all enjoy this one as much as I enjoyed making it. It was a great collaboration, and I was thoroughly impressed with Ministry of Snus and their commitment to make sure we got this product absolutely right for the snuser. 

This truly is a product by the snuser, for the snuser!  I’m not a bourbon drinker myself, but I found myself really enjoying this snus.  And I hope you all enjoy it as much as I enjoyed making it!